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What is SEO and how will it help my business?
Search Engine Optimization is the method of making it easier for search engines to crawl, index and understand your content.  It is not uncommon for online searches to account for over half of your website traffic.  People use search to interface the web in the way one might scroll the TV channel guide to find what’s on and when.  Imagine the devastating ratings impact if an available channel was not listed in the guide.  Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.  In simpler terms, its about optimizing content that will reflect what customers are typing into their search bar when seeking your product or service.  The best way to accumulate the data that will show this is to run an effective Search Engine Marketing or SEM campaign.

Am I ready for SEM and what is it?
There are two main ways of attaining something in life and that is to either ‘earn it’ or ‘pay for it’.  This applies to showing up highly in search results as well.  While SEO can be compared to how you ‘earn it’, SEM is the art of how you ‘pay for it’.  An SEM campaign involves a monthly budget that will only deplete when the link is made to your website or designated landing page.  Your ads of almost any media type can appear in search engine results, related content websites, social media sites like Facebook, Youtube and more.  So yes, you are ready, if you have a website  and would like to generate more traffic.
How do i get started?
Call us or email and we can provide a free evaluation of where you are now and where you would like to be with your overall online presence.  We work with any size business.
25 Fast Facts About Google Adwords by Elisa Gabbert

Link to Article

  1. Google was launched in 2000, with pricing based on a flat CPM (cost per impression model). It was relaunched under an auction model in 2002. (Search Engine History)
  2. An 18-year-old college dropout named Scott Banister is credited with the brilliant, multi-billion-dollar idea of pay-for-placement search listings, an idea later brought to fruition by Bill Gross at IdeaLab. (TechCrunch)
  3. About 97% of Google’s total revenues come from advertising. (Google Investor Relations)
  4. Businesses make an average of $2 in revenue for every $1 they spend on AdWords. (Google Economic Impact Report)
  5. As of Spring 2011, Google had over 1.2 million businesses advertising on its search network. (AdGooRoo via Perry Marshall)
  6. The average click-through rate for an ad in the first position is 7.94%. (AccuraCast)
  7. Ads in the top position have been observed to get 10 times as many clicks as side-position ads. (Practical Ecommerce)
  8. In Q2 of 2012, Google’s revenues rose 35% to $12.21 billion. In the same quarter, aggregate paid clicks went up by 42%. (Business Insider)
  9. Google dominates mobile search advertising, taking 97% of mobile search spend. (Search Engine Land)
  10. In 2011, Google search and advertising tools generated $80 billion in economic activity across the U.S. (Google Economic Impact Report)
  11. The finance and insurance industry spent $4 billion on AdWords in 2011. (Search Engine Watch)
  12. Finance and insurance related keywords are among the most expensive in AdWords, with some demanding costs per click (CPCs) over $50. (The 20 Most Expensive Keywords in AdWords)
  13. Amazon spent an estimated $55.2 million on AdWords advertising in 2011. (Breaking Down Google’s 2011 Revenues)
  14. 89% of the traffic generated by search ads is not replaced by organic clicks when ads are paused. (Google Research)
  15. For high commercial intent search queries, the top three ad spots take about 40% of the clicks on the page. (The War on Free Clicks)
  16. If there is no right-hand column, almost half of people (45.5%) can’t tell the difference between organic and paid search results. (SEO Book)
  17. AdWords advertisers can now target by Congressional District. (Google Politics)
  18. Google owns the world’s largest online display advertising network, with properties including YouTube, Gmail, and Blogger. (comScore)
  19. The Google Display Network serves 180 billion impressions each month (about 6 billion a day!). (comScore)
  20. Google display campaigns reach 80% of global internet users. (Google Benchmarks and Insights)
  21. According to Google, “99% of our top 1,000 clients are now running campaigns on the Google Display Network and YouTube.” (Google Benchmarks and Insights)
  22. The average click-through rate of an ad on the Google Display Network is 0.4% — four times as high as the average banner ad in the US and almost ten times as high as a Facebook ad. (Facebook vs. Google Display Network)
  23. Consumers exposed to display ads are, on average, 155% more likely to search for brand- and segment-specific terms. (Specific Media)
  24. Yankee Candle Company reports that remarketing allowed it to increase conversion rates by 600% while cutting cost per conversion in half. (AdWords Blog)
  25. According to Google, campaigns that use the Conversion Optimizer achieve a 21% increase in conversions while decreasing CPA by 14% on average. (Google Conversion Optimizer)

Your website is an investment in your business and your future.  We advocate these four proven steps taught by Google to make sure that you are maximizing the returns on that investment.  This approach provides the core theme of our internet marketing services:

1. Drive traffic through activities such as search-based advertising and website promotions.

2. Analyze traffic to understand where visitors come from and how they interact with the site.

3. Optimize the site by determining which combinations of site content and design drive the most conversions.

4. Increase conversions and decrease bounce rates using the intelligence gathered during the steps above.

 

Pricing for Pay Per Click ad campaign management that can cover search engines, related content websites and YouTube is based on size of budget.  Please call 808-284-9844 with any questions.

 

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We can  leverage the enormous power of Google to work for you.  A report from Shareaholic found that Google generated more than 48.8 percent of all website traffic in February 2013.

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