Advertising on the most popular search engine, Google can be done in two ways; either through organic “natural” listings as a result of SEO activity, or through paid listings as a result of paid search advertising or SEM. Many consider a successful online marketing campaign to consist of both. The latest report released by suggests that the top organic search position in Google receives 53% of clicks from search users, followed by 15% for position 2 and 9% for position 3.  Of course, there are other search engines out there, like Bing which is now aligned with Facebook, that we’ve got dialed in too.